Branding with Scent
Make a lasting emotional connection with those who visit your space
If you want to increase sales, enliven your space & create a memorable environment, the best approach is to appeal to the emotions and the quickest way is through scent.
Branding with scent has become a powerful way to:
- Reinforce your brand message
- Enhance brand awareness level
- Engage & connect with consumers on an emotional level
- Differentiate your brand from the competition
- Create a memorable brand experience
Ambient Scenting:
- Creates an inviting and memorable environment
- Promotes a brand or experience
- Brings life to any interior space
- Boosts productivity & improves morale in the work environment
Research shows that scent:
- Attracts consumers
- Increases revenue
- Improves customer satisfaction
- Enhances the perceived value of a brand
- Deepens brand loyalty
“We are 100 times more likely to remember something that we smell than something we see, hear or touch”
-J. Vlahos, Scent & Sensibility, 2007
“75% of our daily emotions are triggered by smell”
“Emotion and memory are key drivers of purchase behavior”
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